in making dog food. The roots of our Bavarian family-owned company stretch back to 1765, however today our recipes to incorporate the latest scientific knowledge.
About us
We love what we do
Along with our long experience and high quality raw ingredients, we believe that love is the most important component of our pet food. This is why we stand for ...
...our love of pets
Dogs and cats are no longer wild animals and have different needs. So we develop recipes that are perfectly matched to today’s living conditions.
...our love of nature
It is clear to us that we need to act sustainably and responsibly. We also need to avoid artificial colours, flavours and preservatives. We carry out no animal testing.
...our passion for innovation
We understand the target groups and market trends.
So we keep on developing innovative world firsts, such as the heart-shaped loop and our Piemonte food with Italian sweet chestnuts. Take a look. You’ll be surprised.
...our passion for quality
All-natural ingredients, high-grade raw ingredients and strict quality standards guarantee the very highest “Made in Germany” quality.
...our tradition
Our family has been producing top quality food in Wehringen, Bavaria, since 1765. You can rely on this experience.
We area nation of dog lovers
"My dog is the most important thing in my life"
65%
"My pet makes me happy"
88%
"My dog helps me to destress"
71%
"Our dog makes the entire family happy"
65%
Thats why all you feed is love
It's the perfect recipe; our expertise and passion for dogs, inspiring us to go above and beyond and create healthy, tasty and unique recipes.
You really can relax in the knowledge that your dog is getting the meal they deserve.
Don't just take are word for it:
Our commitments go beyond just dog food
Caring about our environment and sustainability is in our DNA. We are very proud of what we have achieved so far and are excited for what difference we can make in the future.